{"id":20321,"date":"2020-01-10T09:09:33","date_gmt":"2020-01-10T08:09:33","guid":{"rendered":"https:\/\/tbb.agency\/?page_id=20321"},"modified":"2022-12-02T12:30:09","modified_gmt":"2022-12-02T11:30:09","slug":"inbound-abm-marketing","status":"publish","type":"page","link":"https:\/\/tbb.agency\/en\/inbound-abm-marketing\/","title":{"rendered":"Inbound & ABM Marketing"},"content":{"rendered":"
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Inbound & ABM Marketing<\/h2>\r\n

The blending<\/i> of Marketing & Technology<\/h1>\r\n

Attract<\/strong>, Surprise, Customize, Automate, Convert<\/strong> and Loyalty<\/strong><\/h3>\r\n Begin to attract!<\/a>\r\n <\/div>\r\n
\r\n \"Inbound\r\n <\/div>\r\n
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\r\n Good Inbound Marketing<\/strong> strategies offer a new perspective to attract visitors, turn them into customers and loyalty.<\/strong> The way we buy (and sell) is changing.\r\n <\/p>\r\n

\r\n If you’re looking for a way to intelligently combine your traditional marketing actions with an excellent Inbound Marketing strategy, chances are you’re in the perfect place to get it right now.\r\n <\/p>\r\n <\/div>\r\n<\/div>\r\n

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Attraction Marketing or Inbound Marketing<\/strong><\/h2>\r\n

What is it?<\/strong><\/h4>\r\n

\r\n Inbound Marketing<\/strong> is surely one of the most intelligent technology responses to the new challenges posed by digital marketing evolution.\r\n <\/p>\r\n

\r\n The digital saturation suffered by the user<\/strong> as a result of the bombardment of messages to which he is subjected, has given rise to a whole series of defence mechanisms, such as ad-blockers, which have drastically reduced the effectiveness and return obtained from traditional performance marketing campaigns.<\/strong>\r\n <\/p>\r\n <\/div>\r\n<\/div>\r\n

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\r\n \"Inbound\r\n <\/div>\r\n
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\r\n This is where a marketing comes into play that bets on a strategy of attracting users<\/strong> supported by relevant content creation throughout all customer journey phases<\/strong>: awareness, consideration, purchase & loyalty. <\/em>\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n

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How does it work?<\/strong><\/h4>\r\n

\r\n As its name indicates, Inbound Marketing is committed to a strategy of attracting users and, to achieve this, it relies on an excellent understanding of user needs in each acquisition process phase (customer journey), and on a strategic plan with the perfect combination of the following elements.\r\n <\/p>\r\n

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Your own digital channels<\/strong>: Website (or store), landing pages, blogs, social profiles and mailing lists<\/p>\r\n <\/div>\r\n

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A user journey map<\/strong> during the procurement process (customer journey)<\/p>\r\n

The creation, publication, and dissemination<\/strong> of relevant, attractive and appropriate content to the needs (questions) and channels chosen by users in each customer journey phase.<\/p>\r\n

Web traffic attraction<\/strong> strategies<\/p>\r\n <\/div>\r\n

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Your own sales pipeline<\/strong><\/p>\r\n

A good CRM Software<\/strong><\/p>\r\n

An Automation Marketing Software<\/strong> platform<\/p>\r\n

And measurement, evaluation and improvement<\/strong> indefinitely.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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\r\n Inbound strategies are designed to increase qualified organic traffic to your digital channels<\/strong>, generate 60% more leads than any other method, delight in lead nurturing and turn those leads into the customers you want for your business.\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n

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Shall we talk?<\/strong><\/h3>\r\n

\r\n Tell us your idea and tbb Agency’s Inbound Marketing professionals will help you design<\/strong> and implement<\/strong> a special strategy to attract your customers<\/strong>\r\n <\/p>\r\n <\/div>\r\n \n

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